Today, Apple launches Apple Music TV, which is actually what it seems like: Apple Music on TV. It’s a free, curated, 24-hour live transfer of famous music videos (however it’s just accessible to US occupants); you can watch it in the peruse tabs of the Apple Music application and on the Apple TV application.

Apple Music TV is interesting on the grounds that it appears to be an immediate shot at YouTube’s dominance of the music video space. The new channel will have video debuts around early afternoon ET each Friday — beginning with Joji’s “777” and Saint Jhn’s “Gorgeous” on the 23rd — and it’ll be a home for the other unique substance Apple Music has made throughout the long term, similar to show movies and meetings.

On the 22nd, the channel will play host to Bruce Springsteen, the Boss himself, ahead of time of his forthcoming collection Letter to You with devoted music video hinders, a live transfer, and a restrictive meeting with Zane Lowe.

Furthermore, it seems like Apple is applying pressure where needed. Today, for example, the administration is going through a countdown of the best 100 most streamed songs on Apple Music as kickoff function.

While it is not yet clear whether Apple can unseat YouTube (RIP to MTV), it’s entrancing to watch it have a go at something new.

Topics #Apple Music #Apple Music TV #TV channel for music videos