How One Of The World’s Biggest EDM Stars Is Shaping The Scene

Simon Alex reached the highest spheres of the EDM tier at the tender age of 15. After working under the wing of Steve Angello, he moved on to focus on the management of other young prospects. Fly AVTR was officially launched this year, but is already being associated with several success stories.

He was only 15 years old when he made his own major break through in the music industry. With the very elite such as Tiësto, Hardwell, Swedish House Mafia, Martin Garrix and Steve Angello, helping the teenager emerge to the top level of the scene, Simon Alex skyrocketed to be one of the EDM scene’s most demanded newcomers.

What followed was the crucial decision, to shift his focus on playing a different part within the industry. The producer structured his label Fly AVTR while still releasing his own work, but already had a bigger vision for the multi-service business.

He started working behind the scenes, helping touring top DJs produce and finish their own records. During this process, he gradually shifted to a rather pop-oriented production, highly benefitting from his production skills as an EDM producer. A genre, that has widened its influence into other genres such as pop and hip-hop simultaneously with Simon Alex development.

Straight To The Next Success Story

The early peaks of his career all came before Simon Alex had finished high school. And following a one year stint at New York University’s prestigious Clive Davis Institute of Recorded music, the youngster already felt more than experienced enough to take things to the next level.

His first management project turned into an instant success. The at the time 12-yearold rapper Bouba Savage, proved to be a teenage sensation destined to go viral with his song ‘Buss It Down’. The rest is another chapter in his ongoing success story.

Simon Alex’ role went beyond the music management, and lead to his artist’s collaborations with major brands such as Nike, Helmut Lang, Footlocker, and others. Fly AVTR’s roster of artists would grow to an impressive portfolio in very short time. Although the name of the label had been used by the artist before, the business was officially launched earlier this year. His list of clients is currently growing, with prominent names such as the Universal Music Group, Lil Tecca, Columbia Records, Brockhampton, SOPHIE, Fivio Foreign, Republic Records, Kenny Beats, as well as the late superstars Juice WRLD & Pop Smoke amongst many other success stories associated with Fly AVTR.

With a fresh roster full of talent, and his network and vision on the industry, Simon Alex is set for a long term stay at the top of the business.