How the CEO of 7SIX9 Brings Cultures Together Through Music

What does your company do?

7SIX9 is one of the first entertainment companies to encourage collaboration between Asian artists and Western artists to make collaboration albums. We wanted to leverage the popularity of K-pop in the United States and our proximity to China to begin pioneering incredible musical and talent crossovers.

What is the biggest challenge you’ve encountered?

Finding the right way to bring artists from different cultures together. Not everyone is going to get along instantly, but music is an incredibly uniting force, and that’s where our strength lies. By bringing artists together and promoting a great experience, we can keep strengthening these collaborations.

What is your definition of success?

Do what you love, and you’ll get there in the end. Your sweat and stress will be compensated by the chances to do the things you love, and that’s what’s important.

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