Netflix is heading out to the films, yet just for a week.
“Glass Onion: A Knives Out Mystery,” the new whodunit featuring Daniel Craig, will debut at the three significant US theater chains — AMC, Regal and Cinemark — for seven days one month before it streams on Netflix, the organization declared on Thursday. “Glass Onion” will be the first film to ever to do as such, as indicated by the streaming giant.
The sequel of the 2019 hit “Knives Out” will play in 600 theaters in the US from November 23 to 29 preceding appearing on Netflix (NFLX) around the world on December 23.
The news is prominent given the fraught relationship between theaters and Netflix previously. While some of the streamer’s movies have played in theaters, most significant chains have balked at putting Netflix’s movies on the big screen since the different sides would never agree on how long a film ought to play solely in theaters.
The transition to put “Glass Onion” in theaters, even for just a week, for simply a week, is a success for the two sides.
For Netflix, theaters will probably assist with transforming the film into an event, with the capability of giving it undeniably more cultural relevancy than if it just played in homes. It can likewise build word of mouth for the film, which has gotten rave reviews subsequent to debuting at the Toronto International Film Festival last month.
The film would play just for a week in theaters, however it’s a exclusive week. To see “Glass Onion,” a month early you’ll need to purchase a ticket, which could bring in more foot traffic and help concession sales to theaters.
“We’re excited to offer fans an exclusive sneak preview of Rian’s incredible film,” Scott Stuber, Netflix’s head of global film said in a statement on Thursday. “Given the excitement surrounding the premiere at the Toronto International Film Festival, we hope fans will enjoy this special theatrical event in celebration of the film’s global debut on Netflix in December.”
Director Rian Johnson added that he is “over the moon that Netflix has worked with AMC, Regal and Cinemark to get Glass Onion in theaters for this one-of-a-kind sneak preview.”
“These movies are made to thrill audiences, and I can’t wait to feel the energy of the crowd as they experience ‘Glass Onion,’” he said. “Between this and the release on Netflix in December, I’m excited that audiences around the world will be able to enjoy the film.”
Tickets go on sale on October 10.
It’s not clear in the event that this is a one-time just plan or an initial step for theaters and Netflix.
Assuming it’s the latter, it could help the two sides. Netflix, which has had a rough year, could involve theaters’ assist in giving its movies more noteworthy effect and an extra revenue stream while theaters, which had a strong summer at the box office prior to seeing its slate dry up in the last few months, could use more movies.
Topics #Knives Out #Knives Out sequel #Netflix