Producer’s Bold Venture: Naa Saami Ranga’s High-Stakes Gamble

As a result of his most recent films’ dismal box office results, Nagarjuna’s theatrical market crashed. As the film’s producers aim for a Sankranthi 2024 release, the actor is working hard to finish up Naa Saami Ranga.

The pre-release business of Naa Saami Ranga might not be cozy for customers given the number of movies that are coming out during the season. As of now, the producers of Naa Saami Ranga have not finalized any non-theatrical deals. With all costs and rewards included, the movie’s ultimate budget will exceed Rs 65 crores.

The producer would be taking a risk by selling off all the rights and releasing Naa Saami Ranga for Sankranthi. Although the distributors are prepared to release Naa Saami Ranga ahead of schedule, they are not yet prepared to purchase the movie. If the movie opens during Sankranthi, the producer ought to assume full responsibility for the risk. Despite Nagarjuna’s suggestion that Disney Plus Hotstar purchase the non-theatrical rights, the quote was deemed unsatisfactory in light of Naa Saami Ranga’s budget.

Although Nag wants Naa Saami Ranga to compete in the Sankranthi race, the film’s producer Srinivasaa Chitturi is perplexed about the movie’s release.

It is currently difficult to recover Rs 65 crores before release, and the production company has consistently produced a string of failures. Even though the producer made money, Seetimaar, Warrior, Skanda, Custody, and other distributors suffered significant losses. For the time being, Naa Saami Ranga will face difficulties, and the producer bears the risk.