Rich Brian: Goes for a long drive in the ‘DOA’ music video

Rich Brian has dropped off a going with music video for “DOA,” a cut taken from his most recent EP, 1999.

Coordinated by Mamesjao, the visual sees the 88rising backbone coordinate the track’s relentless vitality, energetically driving a Honda Civic through various conditions that go from a clamoring city to a vacant desert and the cold mountains.

“This project has a song for everyone,” Rich Brian said of 1999.

“One of my favorites is “DOA”, which is basically Dead On Arrival for short. It sounds morbid but it’s about competing with someone who has zero chance against you in the first place. The melodies really remind me of Gorillaz, who I love. It’s a song that I always play whenever I wanna feel better about my singing, and myself in general.”