“Severance” Season 1: A $200M Achievement for the Streaming Empire of Apple TV+

Over $200 million has been made from the first season of the Apple TV+ series Severance, making it a major source of income for the streaming service. This amount is more than the $184.8 million made by Slow Horses, but less than the $299.4 million made by The Morning Show, according to data made public by Deadline and obtained by Parrot Analytics.

Last Friday’s airing of the second season’s debut episode highlights Apple’s ongoing efforts to establish Severance as a flagship series consistent with its high-end branding. The show’s weekly release schedule, which entices fans to replay episodes and catch up even after the season finale, is credited by Parrot Analytics for generating consistent revenue.

Apple is raising the prospect of Ted Lasso’s fourth season. Over its three-year run, the critically acclaimed comedy series has made over $600 million, solidifying its position as a platform mainstay.

To calculate the revenue effect of individual titles across different areas, Parrot Analytics, a company that specialises in audience monitoring and performance research for entertainment content, uses its own Content Valuation approach. This approach provides information about a show’s worth to streaming providers by analysing its financial contribution over a predetermined period of time.

Regarding its streaming business, Apple (AAPL, Financials) has not released any precise financial information.